The NFLPE Spotlight feature is: Christine Jackson, Director of Student Services, University of Louisville.
PE: What are some of your core responsibilities in Player Engagement/Development?
Jackson: My main responsibility is to make sure incoming freshmen and transfer students get acclimated to the University of Louisville and to make that transition as smooth as possible. Another major part of my job is on campus recruiting. I meet with prospective students-athletes to explain all the services and benefits available to them if they choose to come to the University of Louisville. I like that I have a part in developing relationships with student-athletes and their families in the recruiting process.
PE: What skills and/or knowledge must you obtain in order to be successful in this role?
Jackson: Some qualities that are important include strong organizational skills, being able to relate to a variety of people, integrity, an understanding of the unique culture of a Division I FBS football program and a great sense of humor doesn’t hurt either.
PE: Why is it important to reach across campus to partner with other departments?
Jackson: Even though, the University of Louisville has a very comprehensive Life Skills program, L-Care, it still is very important to collaborate as much as possible. There is so much expertise that we tap into on campus and in the Louisville community that will ultimately benefit the students. Another important relationship is the one with the NFL Player Engagement Directors. This connection is crucial in aiding in the player shifting from college into the league.
PE: How do you gain the trust and respect of your players and co-workers in a male dominated industry?
Jackson: No matter how much I love football, I cannot take away the fact that I did not play. However, the young men and coaches I work with have had at least one strong female in their lives- mother, grandmother, sister and/or an aunt so they can relate to me in that role. The trust and respect I earned comes from the guys knowing that I really do have their back in all situations.
PE: What will your legacy be at the institution you work for?
Jackson: The legacy I hope to leave is that I made a difference in the lives of young people, not just with academics but teaching personal skills that would really impact their future well-being in a positive way.
PE: Where do you see the field of Player Development/Engagement 5 years from now?
Jackson: Player development is a necessary part of sports. It is important work to make certain that athletes are well rounded and equipped to make proper choices, as well as being prepared for life after sports. In the next five years, I think you will see more player development programming at the high school or younger level. It is never too early to start!
PE: How do you ensure that you’re continuing to develop professionally?
Jackson: I participated in the NFL-NCAA Life Skills Education and Professional Development Summit in February 2012. I gained so much information and resources on how to better serve the young men I work with at Louisville. I also attend the N4A National Convention annually and as many other conferences as possible to ensure I stay on top of any current information relating to student-athletes, especially football student-athletes. Another way that I continue to grow is through networking and picking the minds of established professionals. It is amazing how many other individuals have similar experiences in working with football players.
PE: Are there any particular programs, initiatives or ‘Best Practices’ that you care to share?
Jackson: Since I work with freshmen, I am an advocate of getting them started on the right foot as soon as they get on campus. I created and facilitate the Summer Kick Off Program at Louisville. The six week session is designed to get students adjusted to the rigors of college academics and give them tools to make them successful as young men. Some of the topics covered include financial responsibility, developing leadership skills, sexual responsibility, self identity, major/career exploration and a “real talk” session. This past summer, Bilal Powell (running back for the New York Jets and former Louisville player) spoke to the freshmen about what it takes to be successful on and off the field.
PE: What are some of the challenges players face today that may not have existed in the past?
Jackson: Social media! It is sometimes difficult to explain to young men the importance of not putting all their business out there. Educating them that not everyone that follows you or sends a friend request really has your best interest in mind or the fact that once you put something online, it will not go away.