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NFL Player Engagement In A League Of Its Own

Bloomberg Businessweek
September 3, 2012

While the National Football League (NFL) reaches remarkable new records of popularity year after year, its NFL Player Engagement (NFLPE) department has created the gold-standard model for maximizing player potential for a lifetime of commitment, contribution and community.

By originating an innovative player-to-player (P-to-P) model, NFLPE Vice President Troy Vincent is connecting all generations of players through a variety of programs that keep the torch burning and ensure a seamless transition from on-field stardom to off-field success.

“We have made P-to-P the fabric and foundation of our department,” says Vincent, who became the leader of NFLPE in 2010. “To us, the NFL means ‘Notice for Life,’ where active players who do the right things become mentors and contributors in preserving and growing the game.”

Vincent, a 15-year NFL veteran and five-time Pro Bowl player who has served as President of the NFL Players Association, recognizes the “the league’s most valuable asset is our players.”

Through this talent pool, Vincent’s group is actively involved in protecting the iconic NFL brand, which translates in business terms into a combination of asset management, risk management, human capital development, employee relations and long-term pipeline sustainability planning, as well as fan interaction and community relations.

Vincent has built NFLPE with the aim of identifying and refining its mission, creating new programs and, ultimately, formalizing standards and certifications.

The mission is to maximize players’ potential by facilitating education and life skills training to prepare them for success before, during and after their playing career.

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